Meet Amie

A systems-loving virtual assistant, mama, wife, bookworm, and coffee enthusiast bringing a little more calm, structure, and support to the behind-the-scenes of your business.

Owner & Lead Virtual Assistant

MY STORYFUN FACTSCORE VALUES

With a background spanning legal, hospitality, and wedding venues, I now support photographers and wedding professionals with equal parts strategy and steady support. Using my administration background to support wedding photographers and creatives allows me to play a meaningful role behind the scenes - supporting memorable client experiences while sharing in the steady, well-earned successes of the businesses I work with.

Building this business was also deeply personal. As a mum to a remarkable little boy with additional needs, flexibility, patience, and sustainability aren’t just values - they’re necessities. Being Australian-born with family spread across continents has further shaped how I view time, work, and presence. Creating a virtual assistant business allowed me to design a career that supports my family, leaves room for trips home and loved ones visiting, and honors both ambition and balance.

My story

services

I'm Amie, but I also go by Ames, ‘cuz Aussies shorten everything...even a four-letter name to another four-letter name.

Fun facts

I’m Australian-born, though I've lived in the US since 2015. I still mix up my words: thongs are flip-flops, servos are gas stations, trolleys are carts - and Vegemite is non-negotiable. Florida is now home with my Aussie-turned-American husband and our incredible little boy.

Whether it’s roadtripping or flying somewhere new, my family and I love to adventure and explore the world.

I am a lifelong bookworm even when life, laundry, and little-person energy occasionally intervene.

At the end of the day, I'm just a regular-ass mom giving this WFH thing all I’ve got. I drink too much coffee, I don't have a morning routine, and my hair is 65% dry shampoo 95% of the time. But when it comes to my job, I’m about as type-A as it gets, and I’m dedicated to building a business I’m proud of.

Core Values

HONESTY & INTEGRITY

I’ll always be upfront with you — the good, the messy, and even when I make a mistake. What’s important is that I learn, grow, and keep making your experience better. You’ll always know where we stand, and you can trust that I’ve got your back.

COMMUNICATION & CONNECTION

Good communication really is everything. I make it easy to share what’s working, what’s not, and what you need - because every business is unique, and it should operate in a way that makes sense for you and the way your mind works. Open, honest, and thoughtful communication ensures that your systems, tasks, and workflows actually fit you, so everything runs smoothly without added stress.

SUPPORT, COLLABORATION & FRIENDSHIP

I’m here to handle the behind-the-scenes busywork and keep your business running smoothly — while also being someone you actually enjoy working with. Think of me as your collaborator, cheerleader, and VA-bestie all in one. Together, we will tackle the tricky stuff, celebrate the wins, and make even the busiest days feel a little lighter.

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